Posted on Saturday, 24 July 2010

Forget Brainstorming

toldorknown:

Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team’s creative output: the same number of people generate more and better ideas separately than together.

None of us are as dumb as all of us.

(via @fritinancy)

542 notes

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  10. world-shaker reblogged this from toldorknown and added:
    Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s...
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  12. scitchet reblogged this from contramundum and added:
    I’m sold, tell the people who tell us it is a required component of our classes…
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    Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s...
  20. wellthatsjustgreat reblogged this from toldorknown
  21. scudmissile reblogged this from toldorknown and added:
    I like some of the other tips, too: Don’t tell someone to ‘be creative,’ Take a break, and Ditch the suggestion box.
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